In addition to advertising under the agreement, the partners will work on the implementation of social projects. First of all, it is referred to investments in construction of sports grounds, organization of amateur football tournaments among different age categories. Fans of Dynamo Kyiv will be heeded. A separate plan of activities will be developed especially for them.
“Among many other partnership proposals, we decided on Favorit Sport Company. Our choice was not made by chance, since Favorit Sport can be referred to as an absolute leader in matters of social responsibility, and our ideas coincided with the aims of our new partners – to popularize football, stimulate youth to engage in sports, jointly implement social projects. I truly believe that our cooperation will be fruitful and effective not only for both parties, but will also benefit our fans”, noted FC Dynamo Kyiv Vice President of Marketing Olexiy Palamarchuk.
“In cooperation with Dynamo Kyiv, we do not want to be an ordinary sponsor, which is interested in a large number of advertising exposures. We are talking about a partnership under which we undertake to develop social projects in sports field, cooperate with fans and involve new participants in the football movement. It is important for us that together with Dynamo Kyiv we see eye to eye and strive for a common goal”, commented Marketing Director of Favorit Sport Nik Rudenko on signing the agreement.
Football is the most popular sport among the customers of Favorit Sport. Cooperating with a football club, the Company will provide them with the opportunity to be closer to Dynamo Kyiv, feel unique football spirit, including on the main sports arena of the NSC Olympic, which is the home stadium of FC Dynamo Kyiv.
The partnership agreement is a long-term and can be extended by agreement of the parties. The partnership is applicable to the games of the UPL Championship and the Ukrainian Cup.
This day, the players of FC Dynamo Kyiv will take the field in the form with the logo of a new partner in the match against FC Odesa Chornomorets, which will be held at the NSC Olympic.
Favorit Sport is a company operating in the sports entertainment segment. It has been operating in Ukraine since 1999 and has united hundreds of thousands of sports enthusiasts. In Ukraine, the Company owns about a thousand of betting shops, as well as a multifunctional online platform.
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