On Saturday, December 20, the awards ceremony of Ukraine’s largest sports marketing prize – the SBC Ukraine Awards 2025 – will take place.
This is the second edition of the award during which best athletes and organizations in the field of sports marketing will be honored. Organizers will also summarize the year’s results and recognize the leaders of the sports marketing industry.
FC Dynamo Kyiv, which last year was recognized in the category “Recognition of the Year”, is represented in several nominations this time:
Project of the Year – “Star of Gratitude”
Communication Strategy of the Year – “Star of Gratitude”
Activation of the Year – Match of LeGGends: NAVI vs Dynamo Kyiv
Creativity of the Year – Match of LeGGends: NAVI vs Dynamo Kyiv
PR Project of the Year – “Football Santa”