Marketing and e-commerce specialist Rafael Leitao has compared Internet-stores of European clubs on the basis of available data. FC Dynamo Kyiv store shop-fcdk.comhas got good characteristics: “E-store design highlights brand experience and club identity. Bright colors and high quality images are used. Navigation is convenient for users. Customers are offered different discounts. Russian and Ukrainian version are available (also English, - author’s note). The drawback is absence of mobile version”.
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