FC Dynamo Kyiv have started cooperating with promising blockchain company Moonwalk. The goal of the new project is to create modern convenient loyalty system for supporters and give them opportunity to participate in life of the club. With a help of new platform supporters will be able not just to purchase, but to earn digital tokens depending on their participation in club events. Tokens can be also traded for exclusive offers from the club.
“We’d like to reach a new level of interaction with supporters not only in Ukraine, but all over the world, and to broaden the international fan-army of the club. Cooperation with Moonwalk is a chance to be the first Ukrainian sports club to offer fans exclusive benefits of blockchain platform”, – says FC Dynamo Kyiv president Ihor Surkis.
One can earn tokens by being active on pages of the club in social networks, by participating in different inquiries and polls. Tokens can be used, for instance, to purchase exclusive wares available only for tokens holders, vintage stuff, admission to sky-boxes and private functions of the club, individual excursions at the stadium and meetings with players.
The project is getting even more timely, considering that last week the Verkhovna Rada of Ukraine adopted in the first reading the law “About virtual assets”. This is the opportunity for regulation of virtual assets flow on the state level and attraction of investments.
Such famous clubs as Juventus, PSG, Barcelona and others already have their own tokens. Dynamo will be the first Ukrainian club to launch fan-tokens on digital platform.
“Our partnership with FC Dynamo Kyiv as a leading Ukrainian brand is designed to create the blueprint for how technologies can benefit the interaction with supporters, partners and sponsors. With access to unique bonuses, fans will have an opportunity to participate in life of their favourite brands and promote their progress”, – says Greg Consiglio, Co-Founder and Chief Strategy Officer of Moonwalk.
Moonwalk is a blockchain company that enables brands to create their own digital economies. The Moonwalk platform drives engagement and revenue by interconnecting rewards and payments. It uses digital tokens and APIs to enable users to seamlessly earn and spend throughout the brand’s ecosystem. Moonwalk works with iconic brands in sports, music, media and commerce, combining the latest in blockchain, from digital assets to smart contracts on Ethereum and Stellar, with existing payment infrastructure like Apple Wallet.
FC Dynamo Kyiv have formed special innovations department that will be dealing with tokenization case. The head of this department is well-known Ukrainian-American businessman, ideologist of blockchain technology Mark Ginzburg.
