Thousands of fans at stadiums throughout the continent and millions of television viewers watching matches from home are given the message loud and clear thanks to a 30-second Respect TV spots, also played on the stadiums' giant screens. Loudspeakers’ announcements urge supporters to join UEFA in its call to unite against racism. Teams are also accompanied onto the pitch by children wearing Unite Against Racism T-shirts, and captains are asked to wear Unite Against Racism armbands.
“Respect is a global thing,” says Manchester United FC forward Javier Hernández. "In terms of discrimination and racism, you have to focus on one specific thing, and I think that respect is the most important value of humankind, in every part of the world, regardless of country, color, if you are male or female. The most beautiful thing is to have respect for everyone."
The stars also welcome the proactive work undertaken by UEFA and FARE. "We have the opportunity to convey an image through football and through what sportsmen represent," said LOSC Lille defender Franck Béria. "It is very important that we get involved, that UEFA promotes such action, because we can reach many people."
"There is no room for racism in sport or anywhere in the world," is the viewpoint of GNK Dinamo Zagreb's Josip Šimunić.
"I am proud to be part of this campaign," explained FC Nordsjælland striker Mikkel Beckmann. "Racism should not be part of football – it should not be part of life."
